For years, the commonly accepted wisdom for shoppers is that Black Friday is THE day for holiday deals. Not necessarily true.
While that Friday and its electronics copycat Cyber Monday are packed with bargains, experience shows that there are even greater opportunities on both sides of those days. For instance, thousands of shoppers take time out from turkey on Thanksgiving Day to hit the stores, jam-packed tummies notwithstanding. One survey conducted by DealNews showed that the price breaks on Thanksgiving were better than those on the following day. In a month already noted for sales, it stuck out
Not only that, but the stores offered deals on more of the most-wanted items likely to be on holiday shopping lists, the analysts found.
The advice of experts is to begin looking for deals before the turkey is thawed. Like, say, right now. The holiday shopping period long outgrew single days. All of November is dedicated to the best deals of the year.
DealNews found that Cyber Monday sales last year lagged Thanksgiving by 16 percent, but that it offers more top-shelf bargains than stores that don’t deal primarily in e-commerce items. The research organization suggests that those looking for e-commerce deals also begin shopping the ads before the traditional days.
The circulars will soon be flooding homes. Peruse the ads and if you spot a wanted item that fits your budget, don’t wait for a better deal. DealNews editors and other market-watchers post sales critiques as the annual frenzy begins.